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Legal marketing: Standing out from the crowd

16 February 2024 / Clare Rodway
Issue: 8059 / Categories: Features , Profession , Marketing , Career focus
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Clare Rodway, MD Kysen PR, sat down with some of the best legal marketers to learn how they keep their strategies on track

The best-laid marketing plans can easily run off course. That’s true whatever sector you work in. But in the fast-paced legal world, sticking to strategy has its own particular challenges. Financial pressures are high in the current market, so it can be tempting for individuals to focus on short-term targets. But lawyers need to look at the long game, and that means focusing on their firm or set’s goals.

A big challenge for firms and sets to work towards a common goal is getting the lawyers to think firm/set-wide, rather than just focusing on their own marketing needs. This is especially tricky in the current market, where individuals are under pressure to meet their own financial targets.

The professionals we spoke to discussed various solutions, but communication and consultation are key, bringing everyone in the business along with the strategic plan, and taking time

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The Supreme Court issued a landmark judgment in July that overturned the convictions of Tom Hayes and Carlo Palombo, once poster boys of the Libor and Euribor scandal. In NLJ this week, Neil Swift of Peters & Peters considers what the ruling means for financial law enforcement
Small law firms want to embrace technology but feel lost in a maze of jargon, costs and compliance fears, writes Aisling O’Connell of the Solicitors Regulation Authority in this week's NLJ
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