Insurer LV= has stepped into the legal services market, following in the footsteps of insurance giants Admiral, the AA, Ageas, Direct Line and Allianz. It announced a partnership this week with law firm Lyons Davidson to provide legal advice at an agreed fixed price on wills, power of attorney, probate, conveyancing, personal injury and employment law. LV=Legal Services, aims to provide consumers with an accessible service where they can enter their details and requirements online and secure an upfront fixed quote for the work.
John O’Roarke, LV managing director, says seeking legal advice san sometimes be “confusing, stressful and expensive”, and they want to provide “a customer-friendly alternative”.
Lyons Davidson already provides legal advice services with Admiral and the AA through alternative business structure (ABS) arrangements. LV= has a sizeable database of more than 5.7m customers on which to draw new clients.
