Firm told to withdraw TV PI ad
Liverpool solicitors Hampson Hughes has had to withdraw a TV advert offering £2,000 upfront on accepted cases, and featuring a costumed character tripping over a drainhole. The Advertising Standards Authority (ASA) ruled the advert misleading. Hampson Hughes said they believed it was clear that the £2,000 was subject to acceptance of the case and was not automatically awarded. ASA ruled that Hampson Hughes had misled viewers by not making it clear that claims unlikely to result in an award of £3,000 or more would not be eligible for the £2,000 upfront payment.
