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18 November 2022
Issue: 8003 / Categories: Legal News , Profession , Technology , Marketing
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NLJ this week: How to shine online with Indie Ridge

Is your firm’s website up to scratch? With law firms seen as the ‘biggest laggers’ in adopting a slick online presence, digital agency Indie Ridge sets out the importance of upgrading your web output in NLJ this week.

Research has found that 83% of purchasing decisions are taken before a client even engages with their chosen firm, which shows the sway an impressive online presence can have. While law firms have historically focused on providing a polished in-person experience for clients, it is now time to turn that same level of care and attention to their digital shopfronts.

By partnering with major platform Passle, Indie Ridge can provide small-to-medium-sized (SME) law firms with the ‘ultimate content marketing technology’ coupled with ‘best-in-class website architecture’, resulting in a ‘game-changing combination for SME law firms’ looking to upgrade their web presence.

MOVERS & SHAKERS

NLJ Career Profile: Ken Fowlie, Stowe Family Law

NLJ Career Profile: Ken Fowlie, Stowe Family Law

Ken Fowlie, chairman of Stowe Family Law, reflects on more than 30 years in legal services after ‘falling into law’

Jackson Lees Group—Jannina Barker, Laura Beattie & Catherine McCrindle

Jackson Lees Group—Jannina Barker, Laura Beattie & Catherine McCrindle

Firm promotes senior associate and team leader as wills, trusts and probate team expands

Asserson—Michael Francos-Downs

Asserson—Michael Francos-Downs

Manchester real estate finance practice welcomes legal director

NEWS
Children can claim for ‘lost years’ damages in personal injury cases, the Supreme Court has held in a landmark judgment
The Supreme Court has drawn a firm line under branding creativity in regulated markets. In Dairy UK Ltd v Oatly AB, it ruled that Oatly’s ‘post-milk generation’ trade mark unlawfully deployed a protected dairy designation. In NLJ this week, Asima Rana of DWF explains that the court prioritised ‘regulatory clarity over creative branding choices’, holding that ‘designation’ extends beyond product names to marketing slogans
From cat fouling to Part 36 brinkmanship, the latest 'Civil way' round-up is a reminder that procedural skirmishes can have sharp teeth. NLJ columnist Stephen Gold ranges across recent decisions with his customary wit
Digital loot may feel like property, but civil law is not always convinced. In NLJ this week, Paul Schwartfeger of 36 Stone and Nadia Latti of CMS examine fraud involving platform-controlled digital assets, from ‘account takeover and asset stripping’ to ‘value laundering’
Lasting powers of attorney (LPAs) are not ‘set and forget’ documents. In this week's NLJ, Ann Stanyer of Wedlake Bell urges practitioners to review LPAs every five years and after major life changes
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