If all you want from your lawyer is technical excellence, then you are spoilt for choice. However, clients want and expect more than that. Today, a ‘good’ lawyer is defined by their broader business knowledge and empathy for their client, resulting in pragmatic advice and counsel grounded in commercial reality. And more. As the growing movement around the O shaped lawyer testifies, businesses want an attitudinal shift in how we as advisers approach our relationships. As the programme says, it is the person they want to see first and the lawyer second.
That is why in Browne Jacobson one of the leading pillars of our new ‘National Powerhouse’ strategy is to demonstrate our personality to the world and to build into all that we do our espoused values of inclusion, ambition, collaboration, pragmatism, fairness and a down to earth approach to all our relationships.
But nice words alone will not
