header-logo header-logo

Home Login E-newsletter About us
31 October 2019 / Malcolm Dowden , Moga Moodley
Issue: 7862 / Categories: Opinion , Technology , Media , Data protection
printer mail-detail

Protecting the election ‘Persuadables’

© Copyright LexisNexis 2026. All Rights Reserved.
With a general election approaching, taking back control of your browser data is essential, say Moga Moodley & Malcolm Dowden

With a 12 December UK general election now in the diary there is a pressing need to consider the risk of electoral influence or manipulation through the harvesting of personal data, highlighted by the 2016 Facebook/Cambridge Analytica (CA) scandal. Political will to avoid such risks might be strengthened by legal exposure stemming from a recent Court of Appeal decision encouraging class actions for breaches of personal data protection which may stem from large-scale profiling activities ((Lloyd v Google LLC [2019] EWCA Civ 1599, [2019] All ER (D) 09 (Oct).

Browser data

Web browsers such as Safari, Google Chrome and Internet Explorer collect and analyse browser data to determine users’: location; websites visited; how much time is spent on those websites; and what searches are made, and how frequently.

Browser data may be accumulated and analysed to build user profiles, identifying behaviour patterns and preferences along with detailed

If you are not a subscriber, subscribe now to read this content
If you are already a subscriber sign in
...or Register for two weeks' free access to subscriber content

MOVERS & SHAKERS

Read All
NLJ Career Profile: Daniel Burbeary, Michelman Robinson

NLJ Career Profile: Daniel Burbeary, Michelman Robinson

Daniel Burbeary, office managing partner of Michelman Robinson, discusses launching in London, the power of the law, and what the kitchen can teach us about litigating

Joelson—Jennifer Mansoor

Joelson—Jennifer Mansoor

West End firm strengthens employment and immigration team with partner hire

JMW—Belinda Brooke

JMW—Belinda Brooke

Employment and people solutions offering boosted by partner hire

NEWS
Read All
NLJ this week: Appeal court reins in ‘wrong defendant’ switcheroo

The Court of Appeal has slammed the brakes on claimants trying to swap defendants after limitation has expired. In Adcamp LLP v Office Properties and BDB Pitmans v Lee [2026] EWCA Civ 50, it overturned High Court rulings that had allowed substitutions under s 35(6)(b) of the Limitation Act 1980, reports Sarah Crowther of DAC Beachcroft in this week's NLJ

NLJ this week: Driving test fraudsters steer towards jail
Cheating in driving tests is surging—and courts are responding firmly. Writing in NLJ this week, Neil Parpworth of De Montfort Law School charts a rise in impersonation and tech-assisted fraud, with 2,844 attempts recorded in a year
NLJ this week: Deepfakes demand data law muscle
As AI-generated ‘deepfake’ images proliferate, the law may already have the tools to respond. In NLJ this week, Jon Belcher of Excello Law argues that such images amount to personal data processing under UK GDPR
NLJ this week: 40% penalty for coercive control
In a striking financial remedies ruling, the High Court cut a wife’s award by 40% for coercive and controlling behaviour. Writing in NLJ this week, Chris Bryden and Nicole Wallace of 4 King’s Bench Walk analyse LP v MP [2025] EWFC 473
NLJ this week: Mbappé row spotlights ‘ethics bonuses’
A €60.9m award to Kylian Mbappé has refocused attention on football’s controversial ‘ethics bonus’ clauses. Writing in NLJ this week, Dr Estelle Ivanova of Valloni Attorneys at Law examines how such provisions sit within French labour law
Copyright © 2026 LexisNexis
back-to-top-scroll