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NLJ this week: Making an impression online with Indie Ridge

11 November 2022
Issue: 8002 / Categories: Legal News , Technology , Marketing , Profession
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Having a clear and impactful online presence is essential for every law firm if they want to stand out from thousands of other firms and cut through to their clients. 

In this week’s NLJ, Mike Chapman of digital agency Indie Ridge sets out the key benefits of a polished website—and how you can get one.

Chapman stresses the importance of establishing trust and credibility with prospective clients by showcasing ‘your unique perspective on the world’, and warns against falling into the trap of a generic or dysfunctional website. He adds: ‘Your website is your digital lobby, and you want to WOW your visitors from the moment they arrive. Because if you aren’t impressing them, you are losing them.’

For those firms choosing Indie Ridge to revamp their online presence, Chapman also explains the client journey, from the early qualification process, through the research and build phases and finally the result— a ‘design-rich and super-fast’ website, providing clients with ‘a highly credible online presence’.

He adds that Indie Ridge is there for ‘small-to-medium-sized law firms that want cutting-edge, custom-designed websites and the best legal content marketing technology at a price point that makes sense for them’.

MOVERS & SHAKERS

DWF—19 appointments

DWF—19 appointments

Belfast team bolstered by three senior hires and 16 further appointments

Cadwalader—Andro Atlaga

Cadwalader—Andro Atlaga

Firm strengthens leveraged finance team with London partner hire

Knights—Ella Dodgson & Rebecca Laffan

Knights—Ella Dodgson & Rebecca Laffan

Double hire marks launch of family team in Leeds

NEWS
Charles Pigott of Mills & Reeve reports on Haynes v Thomson, the first judicial application of the Supreme Court’s For Women Scotland ruling in a discrimination claim, in this week's NLJ
Charlie Mercer and Astrid Gillam of Stewarts crunch the numbers on civil fraud claims in the English courts, in this week's NLJ. New data shows civil fraud claims rising steadily since 2014, with the King’s Bench Division overtaking the Commercial Court as the forum of choice for lower-value disputes
The Supreme Court issued a landmark judgment in July that overturned the convictions of Tom Hayes and Carlo Palombo, once poster boys of the Libor and Euribor scandal. In NLJ this week, Neil Swift of Peters & Peters considers what the ruling means for financial law enforcement
Small law firms want to embrace technology but feel lost in a maze of jargon, costs and compliance fears, writes Aisling O’Connell of the Solicitors Regulation Authority in this week's NLJ
Artificial intelligence may be revolutionising the law, but its misuse could wreck cases and careers, warns Clare Arthurs of Penningtons Manches Cooper in this week's NLJ
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