In this week’s NLJ, Mike Chapman of digital agency Indie Ridge sets out the key benefits of a polished website—and how you can get one.
Chapman stresses the importance of establishing trust and credibility with prospective clients by showcasing ‘your unique perspective on the world’, and warns against falling into the trap of a generic or dysfunctional website. He adds: ‘Your website is your digital lobby, and you want to WOW your visitors from the moment they arrive. Because if you aren’t impressing them, you are losing them.’
For those firms choosing Indie Ridge to revamp their online presence, Chapman also explains the client journey, from the early qualification process, through the research and build phases and finally the result— a ‘design-rich and super-fast’ website, providing clients with ‘a highly credible online presence’.
He adds that Indie Ridge is there for ‘small-to-medium-sized law firms that want cutting-edge, custom-designed websites and the best legal content marketing technology at a price point that makes sense for them’.
