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NLJ this week: Making an impression online with Indie Ridge

11 November 2022
Issue: 8002 / Categories: Legal News , Technology , Marketing , Profession
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Having a clear and impactful online presence is essential for every law firm if they want to stand out from thousands of other firms and cut through to their clients. 

In this week’s NLJ, Mike Chapman of digital agency Indie Ridge sets out the key benefits of a polished website—and how you can get one.

Chapman stresses the importance of establishing trust and credibility with prospective clients by showcasing ‘your unique perspective on the world’, and warns against falling into the trap of a generic or dysfunctional website. He adds: ‘Your website is your digital lobby, and you want to WOW your visitors from the moment they arrive. Because if you aren’t impressing them, you are losing them.’

For those firms choosing Indie Ridge to revamp their online presence, Chapman also explains the client journey, from the early qualification process, through the research and build phases and finally the result— a ‘design-rich and super-fast’ website, providing clients with ‘a highly credible online presence’.

He adds that Indie Ridge is there for ‘small-to-medium-sized law firms that want cutting-edge, custom-designed websites and the best legal content marketing technology at a price point that makes sense for them’.

MOVERS & SHAKERS

Birketts—trainee cohort

Birketts—trainee cohort

Firm welcomes new cohort of 29 trainee solicitors for 2025

Keoghs—four appointments

Keoghs—four appointments

Four partner hires expand legal expertise in Scotland and Northern Ireland

Brabners—Ben Lamb

Brabners—Ben Lamb

Real estate team in Yorkshire welcomes new partner

NEWS
Robert Taylor of 360 Law Services warns in this week's NLJ that adoption of artificial intelligence (AI) risks entrenching disadvantage for SME law firms, unless tools are tailored to their needs
The Court of Protection has ruled in Macpherson v Sunderland City Council that capacity must be presumed unless clearly rebutted. In this week's NLJ, Sam Karim KC and Sophie Hurst of Kings Chambers dissect the judgment and set out practical guidance for advisers faced with issues relating to retrospective capacity and/or assessments without an examination
Delays and dysfunction continue to mount in the county court, as revealed in a scathing Justice Committee report and under discussion this week by NLJ columnist Professor Dominic Regan of City Law School. Bulk claims—especially from private parking firms—are overwhelming the system, with 8,000 cases filed weekly
Charles Pigott of Mills & Reeve charts the turbulent progress of the Employment Rights Bill through the House of Lords, in this week's NLJ
From oligarchs to cosmetic clinics, strategic lawsuits against public participation (SLAPPs) target journalists, activists and ordinary citizens with intimidating legal tactics. Writing in NLJ this week, Sadie Whittam of Lancaster University explores the weaponisation of litigation to silence critics
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